Why You Should Consider the Use of Stock Graphics
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Many small businesses, particularly those on a tight budget, turn to stock graphics for their website. Using vector or clip art formats, stock images can be used on websites for a variety of purposes. The creation of stock graphics requires basic design skills, a good eye for visual content, and a natural creative streak. You can even make money selling your own graphics. Here are a few reasons why you might consider becoming a stock photographer.
Vector images are often smaller and faster to store on a computer than bitmaps or raster images. This is because a vector image only requires the math involved in the shape of an image. Unlike raster images, which require the creation of unique values for every position in the image grid, vector images are much more efficient in computer storage. However, this does come with a price tag. Depending on where you get your stock images, you can pay for a single picture or pay for a membership with unlimited downloads.
Another great thing about stock photos is that they are highly customizable. You can add your logo or other brand elements to make your images more consistent with your company’s branding. Stock photos can be edited to suit your tastes and style, so you can differentiate your brand from your competitors. You can even alter the background color of the images to match your brand’s colors. That way, no matter which company you are targeting, you can easily customize them to match your brand and your logo.
GSA employees should contact the designated Client Communication Team (OCC) to seek approval before using stock graphics. You should also check whether stock images are compatible with the GSA’s branding and visual system policies. If you find them suitable, you may use them in your official communication products. Just make sure that you are clear about your use policy so that no one is surprised when you say you’re using them. When you’re using stock graphics, make sure to check with OSC first and read the terms and conditions of the licensing agreements before you purchase them.
