Beyond the Balance Sheet: Utilizing Alternative Data for Unconventional Market Analysis
For decades, market analysis felt like a well-trodden path. You’d look at earnings reports, GDP numbers, and central bank statements. It was like trying to understand a forest by only looking at the oldest, tallest trees. Sure, you got the big picture, but you missed the undergrowth, the animal trails, the subtle shifts in the ecosystem that signaled real change. That’s where alternative data comes in. It’s the foot traffic, the social media buzz, the satellite imagery. It’s the unconventional intel that gives you a ground-level view of what’s actually…
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